It has become more and more important to protect its intellectual property, whether it is software applications, design, know-how, inventions, company names, domain names or trademarks. Intellectual property is protected through copyright and patent and by registering designs and trademarks. When it comes to intellectual property that cannot be protected in such ways, the use could be regulated in an agreement, e.g. a non-disclosure agreement.
For companies working as consultants or engaging consultants it is necessary to regulate in an agreement who shall have the rights to the result of the consultant’s work. Suppliers must regulate distributors right to use the suppliers’ company names and trademarks. Customers use of intellectual property must also be regulated, e.g. through a license agreement.
When marketing products and services it is important to follow applicable rules and regulations, whether it concerns an advertising campaign, a product launch or communication in social media. It may be necessary to act if other companies incorrectly claim to have better products/services or discredits your company in its marketing.
We give advice how companies could best protect and commercialize their intellectual properties and assist in case of infringement of a company’s intellectual property rights.
We review potential advertising campaigns so that they follow applicable rules and regulations and assist in disputes regarding marketing.